Skip to content
Elite Core Services provides expert business solutions and …

This Tug-of-War Over the Cable News Network Highlights How Dysfunctional American Journalism Now Is.

Late Thursday, amid swirling speculation about a shooting at Brown University, CNN’s Kaitlan Collins took to social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.

Although the network is hardly a perfect news source, her words resonated for numerous observers. It is one of the broadcasters where you can find reality-based and mostly trustworthy reporting – particularly during crises like the one developing in the vicinity of a New Hampshire storage facility.

A Precarious State Amid a Business Struggle

However the news network, now four and a half decades old, finds itself in a precarious situation as two huge media corporations compete for ownership of its parent company, Warner Bros Discovery.

No matter the result, the destiny of CNN has turned into a major game of mergers and acquisitions, rather than as a question of what serves the news-consuming public.

“This represents another instance of the fundamental flaws with roots in decades of policy decisions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Penn.

The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a more important point.

“The narrative is crafted as a corporate drama with influential figures as the central actors, but there is scant discussion of the societal benefit,” Pickard said.

The Complicating Layer: The Former President

The CNN scenario is complicated by Donald Trump’s views about a network he has frequently denounced as perhaps his chief “fake news” foe.

Think back to the cries of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now claims that the network requires new ownership. You can read that as ownership that will protect him from journalistic oversight. That is part of why he seems to support Paramount Skydance, which has made a unsolicited offer.

There is a basis to favor that suitor more. For one thing, it is run by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

Paramount, owner of CBS News, also recently installed the conservative Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.

A Future of Continued Instability

It is important to note, if Netflix prevails, CNN and other cable outlets would first be carved out into a independent unit. This might be a welcome development to many at the network, but it’s not exactly a guarantee of stability. That setup could set up CNN for yet another acquisition. It never ends.

If you ask Timothy Wu, much of this is against the law, anyway. The well-known analyst of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Either merger would be bad for the country, and both should be opposed by the government,” Wu argued.

The Core Problem and a Way Ahead

Regardless of the resolution with this particular battle, the larger issue remains.

“The present media landscape is a very system hostile to democracy, but we ought not succumb to the belief that change is impossible,” Pickard noted. Policy decisions – originating in the 1930s and 1940s – helped to foster this profit-obsessed monster, and new policy decisions can address it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Change is a distant prospect now, but that doesn’t mean it will not happen in the future.

Initiatives that support independent news organizations, aid local journalism, subsidize public media, and prevent the accumulation of media power in a handful of hands are within reach – they are necessary for a functioning democracy.

Regarding media ownership, bigger isn’t better. And news organizations such as CNN must not be pawns in the most recent acquisition battle.

SS
About the author

Sheila Sexton

A seasoned business strategist with over 15 years of experience in technology consulting and corporate development across European markets.

Elite Core Services

Type to search articles.