Amorim's Critical Mistake? Taking On The Executives and the Unassailable Executive Tier

Tbecame clear he could survive defeat by lower-league opposition. Survive losing a crucial continental showpiece against a particularly poor Spurs sides for many years. He could survive losing at home to domestic rivals, a lowly league position, an unwavering system, laying waste to some of the club’s best academy products, the 32% win rate, labeling his team the worst in Manchester United history. Yet, there existed a single opponent with whom the Portuguese coach would not be allowed to engage. You come at the sporting director, and you best not miss.

Regrettably, similar to numerous top-flight defender in Blackburn’s championship campaign, Amorim came at the executive and appears to have failed. The most casual observer will notice the paradoxical situation: a coach who frequently berated at his players for failing in one-on-one duels crumbling when confronted by the white heat and animal charisma of a the Premier League’s most intimidating sporting directors.

In truth, this entire painful saga seems to paint Jason Wilcox in a whole new light. Perhaps it might have been tempting, given his brief stint of experience with the Saints, to regard him as merely a drudge in the United exoskeleton: a man who owed his position largely to his close relationship with his former boss Omar Berrada as any demonstrable skill. How mistaken everyone was. By masterfully outsmarting the club's celebrated head coach, just as he bested the unfortunate a previous executive earlier, Jason Wilcox has demonstrated as one of football's strategic masterminds: a tactical intellect of which the club's competitors will now be justifiably concerned.

The Strategic Clash Regarding System & Ideology

To illustrate, it was Jason Wilcox , after having been part of the leadership that appointed the rigid 3-4-3 advocate Amorim originally, played a key role in attempting to convince him to ditch his beloved 3-4-3. Naturally, these entreaties faced pushback. However, these judgements hold greater authority when issued from the mouth of a man the unimpeachable soccer background he possesses, holder of three England caps and a role in a title-winning side decades past.

Maybe eventually Jason Wilcox might agree to explain his reasoning to the rest of us. Perhaps at some point questions may arise why Amorim is walking away with full compensation, without any penalty clause in place. The director seldom speaks in public, for excellent reasons. The true intellectuals in football – individuals such as him – function at a level beyond our own prosaic understanding. Were he to speak, most likely we would perceive would be ultrasonic blips and complex calculations. Wanting is not the same as being ready to receive.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo at right wing-back.
Sir Jim Ratcliffe has allegedly proposed utilizing the attacker in an unfamiliar defensive position. Image: Getty Images

The Supreme Authority Behind the Throne

But of course, by focusing our attention on Jason Wilcox we are obscuring the true genius behind the club's current leadership. Jason Wilcox is, in reality, simply carrying out the commands of his ultimate line manager the billionaire owner, who privately has made very clear his preference for a four-man defense. According to reports, the owner has also suggested deploying the forward as a right wing-back. Ratcliffe is keen for United to adopt data science and metrics. Per reports, in an executive meeting soon after his investment, he declared that the team's approach of play “shall be decided in this room”.

Ultimately, Ratcliffe is an expert in these intricate footballing stuff, drawing from his background in petrochemicals and sailing. Most importantly he is immensely wealthy, and as we all know, the rich are the best of us: more insightful, more wise, strategically brilliant, simply better. Whom else could one trust to manage an enlightened programme of austerity, the building of a new stadium that appears similar to someone’s leftover knitting, the signing of a new striker?

The New Soccer Order: Directors Over Managers

This is a trend we are increasingly seeing at the elite levels football. Historically, teams mistakenly delegated major sporting choices to low-level employees like managers, talent spotters – even footballers. Maybe previously feasible for an up-and-coming, innovative manager with ideas and drive to go into an organization and see their vision supported to fruition. Yet how many companies have these guys established? What number of large-scale layoffs have they managed? Better by far to invest the real power where it rightly belongs: the leadership tier, the casually dressed executives, the guys with the jaw-dropping professional resumes. It is wiser to decide the tactics in the boardroom and hire someone who will adapt their methods to suit. If coaches were formerly chefs, they are now more akin to delivery personnel: not responsible for the food, yet finally accountable if it arrives poorly or leaks out of the box.

In the meantime, their job is increasingly less about crafting the philosophy and more about selling it: the front-facing representative of the operation, the visible figurehead for a club they have minimal power to change. Enzo Maresca leads a team of very young players into the Champions League and wins two medium-sized trophies, and effectively is dismissed for talking. A manager at Celtic sees his standing damaged while the people who appointed him continue to make errors indefinitely.

A Modern Corporate Football: Responsibility Only for the Few

And possibly on some microcosmic level this represents neoliberalism at work: the rise of a privileged elite who can never be wrong, whose decisions are always sacrosanct, whose mistakes can always be sacked away without explanation. Hire the 3-4-3 coach only to dismiss them for using excessively that system. Hire the project manager and then discard them for requiring excessive time. And above all show gratitude; for your modest season ticket price rises, for your new player acquisitions, for the fact that the adults – regardless of their expertise – are in charge.

Sheila Sexton
Sheila Sexton

A seasoned business strategist with over 15 years of experience in technology consulting and corporate development across European markets.